NAIROBI – COCA-Cola Central, East and West Africa Ltd has appointed Phillipine Mtikitiki as general manager for the East and Central Africa Franchise, according to the company. The appointment will be effective June 1, 2019.

Based in Egypt, she will be responsible for developing and managing the business strategy across East and Central Africa, Coca-Cola said. Phillipine is a Fast-Moving Consumer Goods professional with a wealth of experience in Operations, Marketing, Planning and Commercial Strategy. Remarking on her appointment, Bruno Pietracci, President of Coca-Cola’s southern and east Africa business unit (SEABU) said the company had confidence in Mtikitiki.

“I am very pleased to announce Phillipine’s new role. With Phillipine’s expertise and track record, I am confident that her leadership will take the business to new heights in this region, which is full of opportunity and growth,” he said. Mtikikiti said she was excited to be appointed as the first female general manager in the region.

“I am thrilled to have been appointed as the first female general manager for the East and Central Africa franchise. The franchise has been growing steadily over the last few years, supported by the region’s rapid urbanisation and expanding population. These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which I am very excited to lead,” she said.

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Prior to her appointment, Mtikitiki was a region franchise manager for SEABU, leading and executing the business strategy across Mozambique, Namibia, Botswana and Zambia, according to the statement. “Having been in this role since 2017, she has a deep appreciation of the dynamics and opportunities this region holds.

She joined The Coca-Cola Company in 1998 as a graduate associate. Over 13 years, she worked across the business unit and it’s bottling entities in South Africa in various functions and roles of increasing responsibility.

Phillipine celebrated her 20th anniversary with the company in January 2018,” the statement said. Phillipine holds a master’s degree in Business Administration (MBA) from Henley Business School, a bachelor’s degree in business administration and Honours in Economics from the University of KwaZulu-Natal.

Phillipine takes over from Ahmed Rady who has been appointed as General Manager, Egypt, effective 1st June 2019